Herman Feuerwerker UX Designer NYC

Experience

B&H Photo, Video & Pro Audio July 2006 – Present

User Experience Designer Sept. 2009 - Present

Redesigned several key parts of website including Header and Navigation

Redesigned Shopping Cart with variations for multiple discount scenarios

Designed and planned new web apps to handle combined purchase discounts, and vendor threshold discounts from wire-frames to final UI mock-ups using business requirements and customer scenarios

Coordinated with team members, programmers, developers and outside design firms to help launch several private brand websites

Designed multiple static pages including brand pages and store department pages

Designed several Holiday campaigns boosting company revenues

Designed special promotion emails and product announcements

Art Director Mar. 2008 – Sept. 2009

Designed series of Web banners for advertising promotions

Developed color schemes for use in catalogs and ads

Supervised staff and freelance designers working on the B&H catalog

Participated and led client meetings presenting design solutions

Participated in the creation of workflow to assure quality improvement
and accuracy of projects

Senior Designer July 2006 – Mar. 2008

Worked on several redesigns of the B&H Catalog; always as the lead designer

Participated in various catalog pilot programs, representing advertising departments
needs and requirements

Acted as the department liaison to IT, and helped develop a PSS (Product Selection System)
for building new catalog pages

Designed multiple collateral and promotional pieces for various B&H departments

Created and designed a new series of buying guides

Designed store display posters and department banners on a regular basis

Freelance Projects July 2005 – July 2006

Freelance Graphic Designer

Clients Include

The Creative Group

S. Bertram Inc.

TriMe Associates

Parkland Estates

The Judaica Press

Park Communications

KZ Creative

ArtScroll / Mesorah Publications, Ltd. May 2000 – June 2005

Senior Graphic Designer

Designed over 150 book covers and jackets, including complicated dies for
spot UV and foil embossing

Designed promotional materials and seasonal catalogs

Shortened the production cycle to days instead of weeks by implementing
a PDF and CTP workflow

Managed and trained junior designers, freelancers and interns

Personally designed the best selling Kosher By Design series

Designed and managed several websites

Erba Food Products, Inc. (Haddar) March 1997 – May 2000

Graphic & Packaging Designer

Conferred with all production departments to discuss art requirements in order to enhance
all presentations through target marketing

Updated and refreshed the overall brand look and feel

Redesigned food and beverage packaging

Introduced packaging design for new items; extended existing product lines

Designed and developed wine packaging with complex dies and foil stamping processes

The Eyecatcher Feb. 1995 – March 1997

Graphic Designer

Created a fund raising campaign for a local ambulance service generating $100,000 in donations

Selected by a major print broker to design a 300-page wholesale jewelry trade publication
with a target audience of over 20,000 international and domestic jewelers

Art directed photography shoots for national publications

Education / Training

Bachelors Degree

Yeshiva of Nitra – Mt. Kisco, NY 1990-1994

Adobe Photoshop Down and Dirty Tricks Seminar

Scott Kelby – New York, NY 2002, 2007

Web Design Seminar, lynda.com Traveling Road Show

Lynda Weinman – New York, NY 2001

Adobe Photoshop Seminar Tour

Scott Kelby – New York, NY 1999

Diploma, Quark XPress, Adobe Illustrator, Adobe Photoshop

National Computer Resource Center – New York, NY 1995

Certificate, Art & Posters, Picture/Pen Drawings, Pastels, Magic Art Oil Painting

ICS – Scranton, PA 1993, 1994

Skills

Design Skills

User Experience Design

Interface Design

Graphic Design

Software Skills

Adobe Photoshop CS5

Adobe Illustrator CS5

Adobe Fireworks CS5

Adobe Dreamweaver CS5

HTML / XHTML

CSS

Wireframing

JavaScript (Basic)

Adobe Flash CS5 (Basic)

Adobe InDesign CS5

Microsoft Office

Adobe Acrobat 9.0

WordPress

Mockingbird

Other Skills

Extremely detail oriented

Solid time management and organizational skills

Brilliant eye for design,
color and typography

Management experience

Portfolio

On Behance
Deer Design coming soon

Contact

p. 718-207-1222
e. hershyf {at} gmail {dot} com